F*ck Up Night is an event that you can learn from your setbacks and how to mindfully bounce back, removing the negative stigma from failure, ridding yourself of high standards without selling yourself short and dealing with uncertainties.
Thinking about how our target audience communicates especially during the lock down my idea was to use emoji and since the name of this event is pretty funny, I thought it would be nice to have a logo that matches the same feeling, while still being modern and different. This logo also represents the digital aspect of the event.
The upside-down smiling emoji indicates silliness, sarcasm, irony, passive aggression, or frustrated resignation. It could be used when we f*ck something up, for example.
I created a couple of emojis that represent that moment when you know you f*cked up.
Since the name of this event is F*ck Up Night, I thought about using cooler colors, but I added a warmer tone there to use it if we need to bring some warmness.
