This is the branding project for IGNITE's Elections, this year because of the pandemic it will be a digital edition.
The students will vote for the Board of Directors to represent them.
The idea behind the graphics is to create a visual connection between the campaign assets and the target audience, which are the students.
For this, I used elements that communicate and are familiar with the academics. They are mostly young people and I used paper elements and handmade traces to resemble the daily elements that are much present in their lives. The layers of paper also bring texture, depth and volume, making them more interesting.
